Dominos Cheese Volcano Pizza Campaign

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Dominos Cheese Volcano Pizza Campaign for Reel Making Guide

To create an engaging and mouth-watering reel for the Dominos Cheese Volcano Pizza campaign, follow these steps:

Visual Identity

  • Blue Font: Use a bold, blue font to highlight key messages, such as the pizza’s name and the call-to-action (CTA).
  • Blue Outfit: Ensure the host or model wears a blue outfit to match the brand’s color scheme and create a cohesive visual identity.

Outdoor Shoot

  • Choose a scenic outdoor location with a pleasant background to add a lively atmosphere to the reel.
  • Consider shooting during the golden hour (soft, warm light) to enhance the visuals.

Flavors to Feature

  • Highlight the following four flavors in the reel:
    1. Cheese Volcano
    2. Spicy Italian
    3. Meat Lover’s
    4. Veggie Delight

Food Closeup

  • Capture high-quality, close-up shots of the pizzas to showcase the melted cheese, savory toppings, and crispy crust.
  • Use a macro lens or a smartphone with a good camera to achieve a shallow depth of field, blurring the background and emphasizing the food.

Address in Video Text

  • Include the address of the nearest Dominos outlet or a call-to-action (CTA) to encourage viewers to order online.
  • Use a clear, easy-to-read font and display the text on screen for a few seconds to ensure viewers can note down the information.

Ambitious B-Roll

  • Capture a mix of fast-paced and slow-motion shots to create an engaging and dynamic reel.
  • Include footage of:
    • Pizzas being prepared and cooked in the kitchen
    • Cheese stretching and melting
    • Toppings being added
    • Pizzas being sliced and served
    • Happy customers enjoying their meals

Example Reels

  • Draw inspiration from the provided example reels:

 

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Additional Expertise

  • To make the reel more engaging, consider adding:
    • Upbeat background music that complements the brand’s tone
    • Sound effects to enhance the visuals (e.g., sizzling sounds for the pizza)
    • Text overlays or motion graphics to highlight key messages or promotions
    • A clear call-to-action (CTA) at the end of the reel, such as “Order now and get 10% off!”

By following this guide, you’ll create a mouth-watering and engaging reel that showcases the Dominos Cheese Volcano Pizza and encourages viewers to order now!