Dominos Cheese Volcano Pizza Campaign for Reel Making Guide
To create an engaging and mouth-watering reel for the Dominos Cheese Volcano Pizza campaign, follow these steps:
Visual Identity
- Blue Font: Use a bold, blue font to highlight key messages, such as the pizza’s name and the call-to-action (CTA).
- Blue Outfit: Ensure the host or model wears a blue outfit to match the brand’s color scheme and create a cohesive visual identity.
Outdoor Shoot
- Choose a scenic outdoor location with a pleasant background to add a lively atmosphere to the reel.
- Consider shooting during the golden hour (soft, warm light) to enhance the visuals.
Flavors to Feature
- Highlight the following four flavors in the reel:
- Cheese Volcano
- Spicy Italian
- Meat Lover’s
- Veggie Delight
Food Closeup
- Capture high-quality, close-up shots of the pizzas to showcase the melted cheese, savory toppings, and crispy crust.
- Use a macro lens or a smartphone with a good camera to achieve a shallow depth of field, blurring the background and emphasizing the food.
Address in Video Text
- Include the address of the nearest Dominos outlet or a call-to-action (CTA) to encourage viewers to order online.
- Use a clear, easy-to-read font and display the text on screen for a few seconds to ensure viewers can note down the information.
Ambitious B-Roll
- Capture a mix of fast-paced and slow-motion shots to create an engaging and dynamic reel.
- Include footage of:
- Pizzas being prepared and cooked in the kitchen
- Cheese stretching and melting
- Toppings being added
- Pizzas being sliced and served
- Happy customers enjoying their meals
Example Reels
- Draw inspiration from the provided example reels:
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Additional Expertise
- To make the reel more engaging, consider adding:
- Upbeat background music that complements the brand’s tone
- Sound effects to enhance the visuals (e.g., sizzling sounds for the pizza)
- Text overlays or motion graphics to highlight key messages or promotions
- A clear call-to-action (CTA) at the end of the reel, such as “Order now and get 10% off!”
By following this guide, you’ll create a mouth-watering and engaging reel that showcases the Dominos Cheese Volcano Pizza and encourages viewers to order now!